{"id":18691,"date":"2025-01-01T12:05:56","date_gmt":"2025-01-01T12:05:56","guid":{"rendered":"http:\/\/www.qgate.co.uk\/blog\/?p=18691"},"modified":"2025-05-28T09:52:54","modified_gmt":"2025-05-28T09:52:54","slug":"sales-speaks-out-4-ways-cti-will-improve-your-sales-process","status":"publish","type":"post","link":"https:\/\/www.intellicti.com\/help\/sales-speaks-out-4-ways-cti-will-improve-your-sales-process\/","title":{"rendered":"Sales Speaks Out: 4 Ways CTI Will Improve Your Sales Process"},"content":{"rendered":"

If you’ve never used a Computer Telephony Integration (CTI)\u00a0solution at work, lengthy descriptions of functionality can make the technology seem more confusing than it is. \u00a0That’s why we are always trying to provide resources explaining what CTI can actually do for businesses. \u00a0Sometimes these resources are visual, like our product tours on CTI with Microsoft Dynamics 365<\/a> or\u00a0CTI with Infor CRM<\/a>, and sometimes they are presentations or blog articles like this one.<\/p>\n

To give you a practical example of how sales staff can improve productivity and work output using CTI we’ve asked our pre-sales consultant Edward Kyei to write a post about\u00a0how he uses our CTI solution intelli-CTi™ to carry out his daily work in CRM and how CTI\u00a0helps him manage his customer interactions and sales process.<\/p>\n

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As a pre-sales consultant, my role often has me making and answering calls from partners, customers and prospects related to on-going business we have with them. \u00a0It is absolutely vital that I am able to add notes from these phone call to the appropriate record in CRM, whether this is at the Account, Contact or Opportunity level.<\/p>\n

These are the main ways that Computer Telephony Integration with CRM helps with my day-to-day work.<\/p>\n

More efficient and productive phone calls<\/h2>\n

\"Inbound<\/p>\n

In a typical scenario, I receive an inbound call from a contact in our system. \u00a0This contact may be making a general enquiry, seeking pricing information or requesting more information on a specific product that we sell. \u00a0Using our telephony integration product intelli-CTi, I am able to\u00a0do a couple of housekeeping and sales workflow tasks without having to click around different screens in CRM.<\/p>\n

I can:<\/p>\n