{"id":22728,"date":"2024-09-01T11:35:34","date_gmt":"2024-09-01T11:35:34","guid":{"rendered":"https:\/\/c0056.paas1.lon.modxcloud.com\/help\/?p=22728"},"modified":"2025-05-28T09:44:08","modified_gmt":"2025-05-28T09:44:08","slug":"intelli-cti-crm-relationship-management","status":"publish","type":"post","link":"https:\/\/www.intellicti.com\/help\/intelli-cti-crm-relationship-management\/","title":{"rendered":"intelli-CTi&#x2122; CRM Relationship Management"},"content":{"rendered":"<h2>How intelli-CTi&#x2122; interacts with your CRM system<\/h2>\n<p><img loading=\"lazy\" class=\"alignright size-full wp-image-22731\" src=\"https:\/\/c0056.paas1.lon.modxcloud.com\/help\/wp-content\/uploads\/2017\/07\/Telephone-Call-Relationships-Chart-2-for-web.png\" alt=\"Telephone Call CRM Relationships\" width=\"352\" height=\"226\" srcset=\"https:\/\/www.intellicti.com\/help\/wp-content\/uploads\/2017\/07\/Telephone-Call-Relationships-Chart-2-for-web.png 352w, https:\/\/www.intellicti.com\/help\/wp-content\/uploads\/2017\/07\/Telephone-Call-Relationships-Chart-2-for-web-300x193.png 300w\" sizes=\"(max-width: 352px) 100vw, 352px\" \/>By the very nature of CRM, the importance of relationship management is at the heart of your customer interactions. Microsoft Dynamics 365 CRM provides many key aspects and features in support of customer interaction, with the key being to harness these aspects through relationships to leverage the true power and success of good Customer Relationship Management.<\/p>\n<h2>intelli-CTi&#x2122; CRM Relationship Management<\/h2>\n<div>\n<div>During the lifecycle of a telephone call and our use of Microsoft Dynamics 365 CRM, we can touch upon many aspects of CRM during telephone interaction with our customers. A telephone call can often relate to many entities within your CRM solution, such as CRM Accounts, Contacts and\/or Leads; together with possible relationships to CRM Activities, History, Opportunities and\/or Cases.<\/div>\n<div><\/div>\n<div>intelli-CTi for Microsoft Dynamics 365 CRM provides extensive support to manage these important complex CRM relationships across the multitude of CRM entities that may relate to a telephone call. Ensuring that each call related CRM entity, and their relationships to each other are duly linked and recorded within the CRM system. Thus providing a complete 360\u00ba historic account within CRM of all telephony activity with all related CRM entities.<\/div>\n<\/div>\n<table style=\"border-bottom: none;\" summary=\"Article Summary\">\n<tbody>\n<tr class=\"qgkb-articleheader-table-summary\">\n<td style=\"width: 25%; border-top-color: currentColor; border-top-width: 3px; border-top-style: solid;\" valign=\"top\"><strong>\u00a0Related Resources:<\/strong><\/td>\n<td style=\"width: 75%; border-top-color: currentColor; border-top-width: 1px; border-top-style: solid;\" valign=\"top\">\n<ul>\n<li>None<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr class=\"qgkb-articleheader-table-summary\">\n<td style=\"vertical-align: top; border-top: 1px solid #e6e6e6;\"><strong><span style=\"color: #444444;\"><span style=\"line-height: 14px; font-size: 14px;\">Further Information:<\/span><\/span><\/strong><\/td>\n<td style=\"vertical-align: top; border-top: 1px solid #e6e6e6;\">\n<ul>\n<li><a href=\"\/help\/\">intelli-CTi Help Center<\/a><\/li>\n<li><a href=\"\/help\/faqs\/\">intelli-CTi\u00a0FAQs<\/a><\/li>\n<li><a href=\"\/help\/troubleshooting\/\">intelli-CTi\u00a0\u00a0Troubleshooting<\/a><\/li>\n<li><a href=\"\/help\/how-to-guides\/\">intelli-CTi\u00a0How-To Guides<\/a><\/li>\n<li><a href=\"\/help\/paribus-discovery\/technical-articles\/\">intelli-CTi\u00a0Technical Articles<\/a><\/li>\n<li><a href=\"\/help\/paribus-discovery\/documents\/\">intelli-CTi\u00a0Document Library<\/a><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"sharedaddy sd-sharing-enabled\"><div class=\"robots-nocontent sd-block sd-social sd-social-icon-text sd-sharing\"><h3 class=\"sd-title\">Share this:<\/h3><div class=\"sd-content\"><ul><li class=\"share-twitter\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-twitter-22728\" class=\"share-twitter sd-button share-icon\" href=\"https:\/\/www.intellicti.com\/help\/intelli-cti-crm-relationship-management\/?share=twitter\" target=\"_blank\" title=\"Click to share on Twitter\"><span>Twitter<\/span><\/a><\/li><li class=\"share-linkedin\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-linkedin-22728\" class=\"share-linkedin sd-button share-icon\" href=\"https:\/\/www.intellicti.com\/help\/intelli-cti-crm-relationship-management\/?share=linkedin\" target=\"_blank\" title=\"Click to share on LinkedIn\"><span>LinkedIn<\/span><\/a><\/li><li class=\"share-print\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-print sd-button share-icon\" href=\"https:\/\/www.intellicti.com\/help\/intelli-cti-crm-relationship-management\/\" target=\"_blank\" title=\"Click to print\"><span>Print<\/span><\/a><\/li><li class=\"share-end\"><\/li><\/ul><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>How intelli-CTi&#x2122; interacts with your CRM system By the very nature of CRM, the importance of relationship management is at the heart of your customer interactions. Microsoft Dynamics 365 CRM provides many key aspects and features in support of customer interaction, with the key being to harness these aspects through relationships to leverage the true &hellip; <a href=\"https:\/\/www.intellicti.com\/help\/intelli-cti-crm-relationship-management\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">intelli-CTi&#x2122; CRM Relationship Management<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n<div class=\"sharedaddy sd-sharing-enabled\"><div class=\"robots-nocontent sd-block sd-social sd-social-icon-text sd-sharing\"><h3 class=\"sd-title\">Share this:<\/h3><div class=\"sd-content\"><ul><li class=\"share-twitter\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-twitter-22728\" class=\"share-twitter sd-button share-icon\" href=\"https:\/\/www.intellicti.com\/help\/intelli-cti-crm-relationship-management\/?share=twitter\" target=\"_blank\" title=\"Click to share on Twitter\"><span>Twitter<\/span><\/a><\/li><li class=\"share-linkedin\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-linkedin-22728\" class=\"share-linkedin sd-button share-icon\" href=\"https:\/\/www.intellicti.com\/help\/intelli-cti-crm-relationship-management\/?share=linkedin\" target=\"_blank\" title=\"Click to share on LinkedIn\"><span>LinkedIn<\/span><\/a><\/li><li class=\"share-print\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-print sd-button share-icon\" href=\"https:\/\/www.intellicti.com\/help\/intelli-cti-crm-relationship-management\/\" target=\"_blank\" title=\"Click to print\"><span>Print<\/span><\/a><\/li><li class=\"share-end\"><\/li><\/ul><\/div><\/div><\/div>","protected":false},"author":21,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[3,193],"tags":[],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.1.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"intelli-CTi CRM Relationship Management - Find out how intelli-CTi interacts with your CRM system and the relationships that are maintained.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.intellicti.com\/help\/intelli-cti-crm-relationship-management\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"intelli-CTi&#x2122; 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