{"id":24294,"date":"2024-09-01T09:08:44","date_gmt":"2024-09-01T09:08:44","guid":{"rendered":"http:\/\/www.intellicti.com\/help\/?p=24294"},"modified":"2025-03-26T12:37:38","modified_gmt":"2025-03-26T12:37:38","slug":"what-is-cti","status":"publish","type":"post","link":"https:\/\/www.intellicti.com\/help\/what-is-cti\/","title":{"rendered":"What is CTI (Computer Telephony Integration)?"},"content":{"rendered":"<h2>What is Computer Telephony Integration &#8211; CTI System?<\/h2>\n<p><strong>Computer Telephony Integration (CTI)<\/strong>&nbsp;can&nbsp;refer to any technology that provides an interactive link between telephone and computer systems (such as a CRM system), enabling desktop functions such as: Call Control, Power Dialing (Click to Dial), Screen Pop, Call Reporting and much more.<\/p>\n<p>While there are many features of Computer Telephony Integration &#8211; CTI systems; we would consider the following desktop features as key for any successful solution:<\/p>\n<ul>\n<li><strong>Outbound Dialing Support <\/strong>(Click-to-Dial)<\/li>\n<li><strong>Automatic Caller Recognition <\/strong>(Inbound\/Outbound)<\/li>\n<li><strong>Automatic Recording of Call History<\/strong><\/li>\n<\/ul>\n<p>Each of these recommended CTI system features are explained in more detail below.<\/p>\n<p><img loading=\"lazy\" class=\"alignleft wp-image-23600 size-large\" src=\"https:\/\/www.intellicti.com\/help\/wp-content\/uploads\/2018\/03\/CTI_1-1024x395.jpg\" alt=\"CTI - What is CTI?\" width=\"1000\" height=\"386\" srcset=\"https:\/\/www.intellicti.com\/help\/wp-content\/uploads\/2018\/03\/CTI_1-1024x395.jpg 1024w, https:\/\/www.intellicti.com\/help\/wp-content\/uploads\/2018\/03\/CTI_1-300x116.jpg 300w, https:\/\/www.intellicti.com\/help\/wp-content\/uploads\/2018\/03\/CTI_1-768x296.jpg 768w, https:\/\/www.intellicti.com\/help\/wp-content\/uploads\/2018\/03\/CTI_1.jpg 1903w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2><\/h2>\n<h2>Outbound Dialing Support (Click to Dial)<\/h2>\n<p>This feature means providing the user the ability to quickly and easily dial someone from an integrated application (sometimes referred to as &#8220;Click to Dial&#8221;).<br \/>\nFor example, with intelli-CTi for Microsoft Dynamics 365, we provide a dialer that gives the user the ability to automatically dial a selection of numbers for the current record.<\/p>\n<h2>Automatic Caller Recognition (Inbound\/Outbound)<\/h2>\n<p>This feature means providing the user with a list of potential matches at the start of a telephone call (sometimes referred to as \u201cScreen Pop\u201d). The user would then choose the appropriate \u201cperson\u201d from the list (after receiving verbal confirmation), which would then associate the caller with a record within the integrated application (e.g. CRM).<\/p>\n<p>While the recognition should be automatic &#8211; we would typically recommend against relying on automatically <em>associating<\/em> the caller, even if you only have a single match result &#8211; as you can never guarantee who the caller will actually be (e.g. it could be a caller using someone else\u2019s phone).<\/p>\n<p>Once the call has been associated, the Computer Telephony Integration &#8211; CTI system could also automatically navigate the integrated application to the relevant record.<\/p>\n<h2>Automatic Recording of Call History<\/h2>\n<p>This feature means taking the valuable statistical information of the call and creating a relevant record in the integrated application. This could then provide a log of all calls that have been made to and from the caller within the application.<br \/>\nFor example, with intelli-CTi for Microsoft Dynamics 365, we also provide an on-screen call notepad to allow quick note capture, and record this along with all the above information into Dynamics 365 &#8211; no more relying on Post-It notes!<\/p>\n<p>Calls are logged against the Account and Contact records, providing the CRM user with a view of all phone interactions with the customer, including calls related to support tickets (cases) or opportunities. Reports or dashboards can be generated against these call records, allowing users to see important information like the total number of calls or time spent supporting an opportunity or resolving a support ticket\/case.<\/p>\n<h2>Increasing User Efficiency<\/h2>\n<p>One of the main benefits of having a Computer Telephony Integration (CTI) solution, such as intelli-CTi, is an <strong>increase in business and user productivity<\/strong>:<\/p>\n<ul>\n<li><em>Time saved dialing or looking up customers within an application<\/em><\/li>\n<li><em>Call control and automatic in-call note capturing<\/em><\/li>\n<li><em>Ability to initiate business process\/workflows based on a call<\/em><\/li>\n<\/ul>\n<p><!-- Article Content End--><\/p>\n<p><!----------------------------- Article Footer Start - DO NOT REMOVE ------------------------------><\/p>\n<table style=\"border-bottom: none;\" summary=\"Article Summary\">\n<tbody>\n<tr class=\"qgkb-articleheader-table-summary\">\n<td style=\"width: 25%; border-top-color: currentColor; border-top-width: 3px; border-top-style: solid;\" valign=\"top\"><strong>&nbsp;Related Resources:<\/strong><\/td>\n<td style=\"width: 75%; border-top-color: currentColor; border-top-width: 1px; border-top-style: solid;\" valign=\"top\">\n<ul>\n<li><a href=\"https:\/\/www.intellicti.com\/help\/cti-5-ways-to-convince-your-manager-to-invest\/\">5 Ways to convince your manager to invest in Computer Telephony Integration (CTI)<\/a><\/li>\n<li><a href=\"https:\/\/bit.ly\/2lSC7vQ\">CTI and CRM &#8211; What you should know<\/a><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr class=\"qgkb-articleheader-table-summary\">\n<td style=\"vertical-align: top; border-top: 1px solid #e6e6e6;\"><strong><span style=\"color: #444444;\"><span style=\"line-height: 14px; font-size: 14px;\">Further Information:<\/span><\/span><\/strong><\/td>\n<td style=\"vertical-align: top; border-top: 1px solid #e6e6e6;\">\n<ul>\n<li><a href=\"\/help\/\">intelli-CTi Help Center<\/a><\/li>\n<li><a href=\"\/help\/faqs\/\">intelli-CTi&nbsp;FAQs<\/a><\/li>\n<li><a href=\"\/help\/troubleshooting\/\">intelli-CTi&nbsp;&nbsp;Troubleshooting<\/a><\/li>\n<li><a href=\"\/help\/how-to-guides\/\">intelli-CTi&nbsp;How-To Guides<\/a><\/li>\n<li><a href=\"\/help\/paribus-discovery\/technical-articles\/\">intelli-CTi&nbsp;Technical Articles<\/a><\/li>\n<li><a href=\"\/help\/paribus-discovery\/documents\/\">intelli-CTi&nbsp;Document Library<\/a><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"sharedaddy sd-sharing-enabled\"><div class=\"robots-nocontent sd-block sd-social sd-social-icon-text sd-sharing\"><h3 class=\"sd-title\">Share this:<\/h3><div class=\"sd-content\"><ul><li class=\"share-twitter\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-twitter-24294\" class=\"share-twitter sd-button share-icon\" href=\"https:\/\/www.intellicti.com\/help\/what-is-cti\/?share=twitter\" target=\"_blank\" title=\"Click to share on Twitter\"><span>Twitter<\/span><\/a><\/li><li class=\"share-linkedin\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-linkedin-24294\" class=\"share-linkedin sd-button share-icon\" href=\"https:\/\/www.intellicti.com\/help\/what-is-cti\/?share=linkedin\" target=\"_blank\" title=\"Click to share on LinkedIn\"><span>LinkedIn<\/span><\/a><\/li><li class=\"share-print\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-print sd-button share-icon\" href=\"https:\/\/www.intellicti.com\/help\/what-is-cti\/\" target=\"_blank\" title=\"Click to print\"><span>Print<\/span><\/a><\/li><li class=\"share-end\"><\/li><\/ul><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>What is Computer Telephony Integration &#8211; CTI System? Computer Telephony Integration (CTI)&nbsp;can&nbsp;refer to any technology that provides an interactive link between telephone and computer systems (such as a CRM system), enabling desktop functions such as: Call Control, Power Dialing (Click to Dial), Screen Pop, Call Reporting and much more. While there are many features of &hellip; <a href=\"https:\/\/www.intellicti.com\/help\/what-is-cti\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">What is CTI (Computer Telephony Integration)?<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n<div class=\"sharedaddy sd-sharing-enabled\"><div class=\"robots-nocontent sd-block sd-social sd-social-icon-text sd-sharing\"><h3 class=\"sd-title\">Share this:<\/h3><div class=\"sd-content\"><ul><li class=\"share-twitter\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-twitter-24294\" class=\"share-twitter sd-button share-icon\" href=\"https:\/\/www.intellicti.com\/help\/what-is-cti\/?share=twitter\" target=\"_blank\" title=\"Click to share on Twitter\"><span>Twitter<\/span><\/a><\/li><li class=\"share-linkedin\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-linkedin-24294\" class=\"share-linkedin sd-button share-icon\" href=\"https:\/\/www.intellicti.com\/help\/what-is-cti\/?share=linkedin\" target=\"_blank\" title=\"Click to share on LinkedIn\"><span>LinkedIn<\/span><\/a><\/li><li class=\"share-print\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-print sd-button share-icon\" href=\"https:\/\/www.intellicti.com\/help\/what-is-cti\/\" target=\"_blank\" title=\"Click to print\"><span>Print<\/span><\/a><\/li><li class=\"share-end\"><\/li><\/ul><\/div><\/div><\/div>","protected":false},"author":21,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[195,3,193],"tags":[],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.1.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"What is CTI? Computer Telephony Integration (Computer Telephony) is the use of technology that enables computers to integrate and interact with telephones.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.intellicti.com\/help\/what-is-cti\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"What is Computer Telephony Integration - CTI?\" \/>\n<meta name=\"twitter:description\" content=\"What is CTI? Computer Telephony Integration (Computer Telephony) is the use of technology that enables computers to integrate and interact with telephones.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.intellicti.com\/help\/wp-content\/uploads\/2018\/03\/CTI_1.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@intelliCTi\" \/>\n<meta name=\"twitter:site\" content=\"@intelliCTi\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.intellicti.com\/help\/#website\",\"url\":\"https:\/\/www.intellicti.com\/help\/\",\"name\":\"The intelli-CTi Help Center\",\"description\":\"Customer Self Help, intelli-CTi product news and blog articles\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.intellicti.com\/help\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.intellicti.com\/help\/what-is-cti\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.intellicti.com\/help\/wp-content\/uploads\/2018\/03\/CTI_1.jpg\",\"width\":1903,\"height\":734,\"caption\":\"CTI - What is Telephone Number System (TNS)\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.intellicti.com\/help\/what-is-cti\/#webpage\",\"url\":\"https:\/\/www.intellicti.com\/help\/what-is-cti\/\",\"name\":\"What is Computer Telephony Integration - CTI?\",\"isPartOf\":{\"@id\":\"https:\/\/www.intellicti.com\/help\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.intellicti.com\/help\/what-is-cti\/#primaryimage\"},\"datePublished\":\"2024-09-01T09:08:44+00:00\",\"dateModified\":\"2025-03-26T12:37:38+00:00\",\"author\":{\"@id\":\"https:\/\/www.intellicti.com\/help\/#\/schema\/person\/553240b39260b41170ae563fc6640ef7\"},\"description\":\"What is CTI? Computer Telephony Integration (Computer Telephony) is the use of technology that enables computers to integrate and interact with telephones.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.intellicti.com\/help\/what-is-cti\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.intellicti.com\/help\/#\/schema\/person\/553240b39260b41170ae563fc6640ef7\",\"name\":\"intelli-CTi Team\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.intellicti.com\/help\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/00c6cd7408c3531da38599fd6bccaa5c?s=96&d=mm&r=g\",\"caption\":\"intelli-CTi Team\"},\"sameAs\":[\"http:\/\/www.intellicti.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8OqwE-6jQ","_links":{"self":[{"href":"https:\/\/www.intellicti.com\/help\/wp-json\/wp\/v2\/posts\/24294"}],"collection":[{"href":"https:\/\/www.intellicti.com\/help\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intellicti.com\/help\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intellicti.com\/help\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intellicti.com\/help\/wp-json\/wp\/v2\/comments?post=24294"}],"version-history":[{"count":21,"href":"https:\/\/www.intellicti.com\/help\/wp-json\/wp\/v2\/posts\/24294\/revisions"}],"predecessor-version":[{"id":25938,"href":"https:\/\/www.intellicti.com\/help\/wp-json\/wp\/v2\/posts\/24294\/revisions\/25938"}],"wp:attachment":[{"href":"https:\/\/www.intellicti.com\/help\/wp-json\/wp\/v2\/media?parent=24294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intellicti.com\/help\/wp-json\/wp\/v2\/categories?post=24294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intellicti.com\/help\/wp-json\/wp\/v2\/tags?post=24294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}