Keeping ahead of your competition is so important, at this time. Your customers expect exceptional service, instantly. When they call they expect you to know who they are, what interactions they have had with you and why they may be calling.
This is why more businesses are integrating their telephone and Customer Relationship Management (CRM) systems, so when a call comes in and whoever answers, has the latest information at their fingertips to provide the best customer service possible.
Keeping customers waiting while you look for information or even worse, making them repeat information gives them the impression you just don’t care. It also leaves your customer service team feeling frustrated as they cannot find the information that should be at their fingertips.
Being able to integrate your telephones with customer data has never been more important and is now affordable for even small organisations.
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